Blockbuster Wasn’t Killed By Netflix
in Failure to Understand by Evan Hamilton
“It’s come to this: the success of Netflix and Redbox in the United States have driven Blockbuster, as expected, to file for bankruptcy protection.” -TechCrunch
Woah woah woah, let’s back up a second here.
Blockbuster didn’t fail because of Netflix - it failed because it couldn’t understand the needs of its customers.
Blockbuster succeeded initially because it did understand its customers: they wanted the latest release and they sure as hell didn’t want to get to the store just to find out it wasn’t in stock. So Blockbuster focused on new releases, carrying dozens of each and ...
